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MNTN •

From Professional Sports to B2B Software — All Kinds of Brands Use MNTN Matched To Drive Powerful Results

Let’s be honest — Q4 can be chaotic. Between holiday shopping and the year coming to a close, there’s a lot going on. Advertisers, listen up: no matter what industry you’re in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. It’s a tall order, but it can be done. In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment.
MNTN Research •

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

Nobody’s shocked that these major holidays did well for advertisers, of course. Instead, the key takeaway here is that brands need all the data they can get to reinforce their Q4 2024 strategies — and learnings from both this year’s top-performing seasonal moments and last year’s Q4 are the place to start. Let’s dig into the three most useful takeaways for advertisers from both datasets.
MNTN Research •

What Gives You the Advertising “Ick”? Here’s How Marketers Answered.

What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads (or not). Marketers are marketers, but they’re also customers, which means the insights they can provide are multi-faceted. Here’s what they had to say.
MNTN Research •

In 2024, Father's Day Advertisers Need to Think Outside the Toolbox

With 91% of celebrators reporting that they’ll purchase something for Father’s Day 2024, this year is looking like it’ll rival 2023. But what people get for their dads might be different than in previous years — as the American Psychological Association reported, the role of the modern day father is shifting. This may mean consumers will be looking for a wider variety of Father’s Day gifts this year. Advertisers will want to expand their targeting to reach a greater breadth of audiences to keep up.
MNTN Research •

Performance Is to Advertisers Like Flowers Are to Moms This Mother's Day

Mother’s Day 2023 was one for the books, with total consumer spend reaching ~$35.7 billion. This was a whopping $4 billion increase from 2022 and marked the fifth year in a row that consumer spend grew year-over-year (YoY). With 2024 promising to be another big year for the holiday, we wanted to better understand what has proved successful for Connected TV (CTV) advertisers around Mother’s Day.
MNTN Research •

The Majority of Advertising Professionals Are Using AI - MNTN Research

Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly relevant as “AI” — or at least its predecessors — has been used behind the scenes as a part of automated systems for years. But now it’s showing up in new, often more visible, ways.
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