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MNTN •

Your Guide to Reporting and Measurement on Connected TV

CTV has not only made TV advertising attainable for businesses like yours — it has reinvented the way the channel can be measured. With performance-first capabilities similar to other digital channels like Meta or Google, CTV provides transparent, detailed campaign data, giving you full visibility into your results. In this guide we cover all things CTV reporting and measurement so you know what to monitor to tap into the channel’s full performance potential.
MNTN •

Your Guide to Developing a Strong Connected TV Creative Strategy

A vital piece to producing top results on CTV is a comprehensive creative strategy — this will ensure that the ads you serve on TV screens are working hard for you. Yes, what your advertisements look like is important, but to guarantee consumer engagement and drive business, you need to be thinking about more than aesthetics. Read on to learn all you need to know about how to build a strong CTV creative strategy.
MNTN •

Your Guide to Building Campaigns on Connected TV

If you’ve decided to give CTV a try, congrats and welcome! Your business has taken the first step. If you’re thinking, Now what? you’re not alone. Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals. Here’s everything you need to know about delivering the best possible performance with CTV.